Frito-Lay unveils My Joy ® Campaign to celebrate Rising Creators

PLANO, TEXAS, Dec. 12, 2023 /PRNewswire/— Frito-Lay announced My Joy, a new advertising campaign that showcases unique stories of joy through the lens of rising creators. Featuring a mosaic of cultures, identities, and talents, My Joy aims to inspire creators from all backgrounds to share their joy and authentic selves. Uplifting diverse representation in marketing and advertising remains a priority for Frito-Lay as the majority of consumers say it has a positive impact on society, with certain groups including Gen-Z, Black, Hispanic/Latino, and Asian consumers skewing higher*. My Joy, is a continuation of Frito-Lay's ongoing efforts and five-year goal to increase investments, representation, and amplification of diverse creative voices – in front of and behind the camera. The campaign was directed by Argentinian-born filmmaker Robert Llauro, known for his international commercial work…