Without wishing to invoke the whole “well how about that 2020 eh?” cliché, I have to say that perhaps because of the various circumstances arising from the last year – for many people – rum has become the new norm.
Rum was already on the up in terms of availability of the good stuff. That same category has now ‘enjoyed’ a protracted period of focused international and educational events where we no longer wait for producers and brand owners to travel to our market. From private Zoom-style masterclasses to an almost bewildering amount of social media content that has once again been focusing on the producer, subcategories, and related conversations – we have been spoilt, and potentially even overloaded. The award-winning 24-hour Black Tot Day celebrations reflected the quick and wholehearted…
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Rum (Digital) - 1 Issue, Rum v2