Modifying cars is codified into the history of America. The minute two cars pulled up next to each other at a dusty intersection in the Midwest, one of those coachmen decided his horseless carriage needed to be superior.
Customizing is about expression and value. It’s about incremental spending and fine-tuning. It’s a David-and-Goliath story, like making your three-year-old Corvette accelerate as quickly as a $4 million Bugatti.
And it’s not just decades—at this point, we’re talking a century of modifying. There’s a solid chance your great-grandfather was an early home-tuner. A hundred years ago, while the Gilded Age barons donned their leather helmets and raced their Mercers, Simplexes, and Bugattis, 15 million average folks were getting the itch for speed behind the wheel of a Ford Model T.
A Model T cost as…
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Road & Track (Digital) - 1 Issue, August/September 2022