VALUE ADDED

IF YOU’RE LOOKING FOR TANGIBLE VALUE IN WATCHMAKING, THIS $385,000 GREUBEL FORSEY HAS YOU COVERED.

BY KYLE KINARD

WHY ARE LUXURY WATCHES so expensive? Nearly every piece of them is built on a factory assembly line, the same way as any watch behind the Macy’s counter. We have to look well beyond “luxury” and ascend to the world of high horology to find a tangible source of value. Consider Greubel Forsey, specialist in the art of finishing—the intricate decoration of a movement’s many parts. Finishing is surplus to a watch’s intended purpose of keeping time. It’s art for art’s sake. Sure, machines do a great job beveling the edge of a movement’s bridge or laying glistening striations across a winding rotor. But Greubel Forsey’s watchmakers do all of that by hand, carving intricate patterns with more depth than a machine could mill. The discipline, which takes a lifetime to…

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Road & Track (Digital) - 1 Issue, August/September 2022

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