“CREATIVITY IS THINKING UP NEW THINGS. INNOVATION IS DOING NEW THINGS. THEODORE LEVITT, ECONOMIST”“The most important asset you can own in your business is the attention of your customer. If you don’t own it, someone else does. ADAM CONTOS, FORMER CEO AND DIRECTOR OF RE/MAX HOLDINGS, INC.”“YOU DON’T EARN LOYALTY IN A DAY. YOU EARN LOYALTY DAY-BY-DAY. JEFFREY GITOMER, CUSTOMER LOYALTY EXPERT”“Products are made in a factory but brands are created in the mind.” WALTER LANDOR, BRAND DESIGNER“WHEN DIGITAL IS DONE RIGHT, IT’S LIKE A CATERPILLAR TURNING INTO A BUTTERFLY, BUT WHEN DONE WRONG, ALL YOU HAVE IS A REALLY FAST CATERPILLAR.” GEORGE WESTERMAN, BUSINESS RESEARCHER“I don’t subscribe to the thesis, ‘Let the buyer beware,’ I prefer the disregarded one that goes, ‘Let the seller be honest.’ ISAAC ASIMOV, AUTHOR”
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Reader’s Digest New Zealand (Digital) - 1 Issue, June / July 2024