A Milestone Is Reached

Reader’s Digest Trusted Brands celebrates its Silver Anniversary in New Zealand

For 25 years, the Reader’s Digest Trusted Brands Trustmark has been helping consumers identify the brands in the marketplace that are value-for-money, reliable and worthy of their business. As a brand, Reader’s Digest has celebrated many milestones globally, not least the magazine turning 100 in 2022. So the Trusted Brands survey celebrating its 25th anniversary year in New Zealand is a particularly special moment in the company’s local history. Trust plays an important role in every decision the consumer makes: from deciding where to buy groceries, especially during this time of rising food prices and shrinkflation, to what life insurance to purchase to protect their family’s future needs. The Trusted Brands Awards serve as a guide for consumers, helping them see beyond the surface shine of marketing glitz. This year’s winners have shown an…

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Reader’s Digest New Zealand (Digital) - 1 Issue, June / July 2024

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