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RAIL (Digital)

RAIL (Digital)

1 Issue, Issue 1016

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Seize the leisure travel initiative

Rail should be our first choice, but our faith must be restored
Seize the leisure travel initiative
IS using the train your first choice to go on holiday this year? It’s not a question many of us are likely to ask, and the answer would probably (and sadly) be a firm negative. The railway industry is fully aware of how important off-peak travel now is, especially as commuter and business use went off the boil when the COVID-19 pandemic demonstrated how easy it is to work from home. Sadly, few train operators seem to be trying that hard to capture our interest in going out just for pleasure, while at the same time introducing our next generation to the many benefits that rail can offer. It seems so much different over in mainland Europe, with many countries offering a host of railcard incentives to make journeys satisfying…
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RAIL (Digital) - 1 Issue, Issue 1016

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