You’ve heard it for years now: Digital is going to get radio over this revenue speed bump it’s been stuck on for so many years. The RAB reports that digital revenue is skyrocketing, even though, when it’s compared to over-the-air revenue, the number is still relatively small. Managers are constantly questioning whether they should devote more resources to digital — heading into unknown territory, and taking their eye off the all-important spot-revenue ball.
Managers also have to worry about whether the client would have spent that money with them anyway — or are they simply moving money from one pocket to the other because an AE needs to hit a budget? And who should be selling the digital products? Do you piggyback that goal onto the goals of your regular reps?…
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Radio Ink (Digital) - 1 Issue, August 22, 2016