ryanwrecker@gmail.com
What if the key to NPR’s success isn’t solely its special style, but also its commitment to producing content that specifically resonates with a digital audience? As it turns out, you can do that, too.
I was surrounded by amazing talent at this year’s Podcast Movement in Chicago. Some people were hobbyists, others were professional podcasters, but only a few were commercial radio representatives trying to find ways to fit into this changing landscape. And those were the ones fielding the frustrations that content producers have with our industry.
Podcasters feel that radio looks down on them. It’s as if we think we’re in the big leagues, and they’re showing up at the stadium wearing a glove. But attitudes are changing, and we can learn from them.
“It kind of reminds me of…
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Radio Ink (Digital) - 1 Issue, August 22, 2016