THE 10 MOST COMMON MISTAKES IN MARKETING

ROY H. WILLIAMS President Wizard of Ads Inc. roy@wizardofads.com

roy@wizardofads.com I scribbled my original “Twelve Most Common Mistakes in Marketing” on a hotel bar napkin in Portland, OR in 1997, and then presented those mistakes to 800 people in a seminar the next day. The following year it became an important chapter in my first book, The Wizard of Ads. Happily, that book went on to become Business Book of the Year in 1998 and it launched a trilogy of New York Times and Wall Street Journal bestsellers. Even though plenty of people still make the original 12 mistakes, I believe it’s time for an update, since a new group has emerged to become the 10 Most Common. Inappropriate Use of Social Media The whole world is on Facebook, but is that the right place for your product or service to be advertised?…

You're reading a preview of

Radio Ink (Digital) - 1 Issue, August 22, 2016

DiscountMags is a licensed distributor (not a publisher) of the above content and Publication through Zinio LLC. Accordingly, we have no editorial control over the Publications. Any opinions, advice, statements, services, offers or other information or content expressed or made available by third parties, including those made in Publications offered on our website, are those of the respective author(s) or publisher(s) and not of DiscountMags. DiscountMags does not guarantee the accuracy, completeness, truthfulness, or usefulness of all or any portion of any publication or any services or offers made by third parties, nor will we be liable for any loss or damage caused by your reliance on information contained in any Publication, or your use of services offered, or your acceptance of any offers made through the Service or the Publications. For content removal requests, please contact Zinio.