3 min.
BRANDING’S BASIC TABLE STAKES
parenti@aol.com
Christina Albee, newly minted CMO of Cumulus/ Westwood One (she started in May), greets visitors with a warm handshake and a bright smile. You can tell she has already assessed her mission (her whiteboard alone proves that) and formulated a plan, and she’s excited about bringing it successfully to market.
What have you found to be your biggest challenges and opportunities here?
My biggest challenge is also my biggest opportunity: to smartly package and leverage our robust company-wide assets. A company this size and with this many assets can be overwhelming. We have over 450 radio stations, a national network, 8,200 affiliates, 245 million unique monthly readers, and award-winning talent across multiple formats. Every day, I uncover something new!
The company has both national scale and local reach. I’m looking for ways to…