8 min.
Identity crisis
Out of desperation to make Formula 1 more exciting and attractive to fans – or to be more precise to attract new fans – and to reinvent the business model for competing teams such that non-manufacturer outfits are sustainable, Liberty Media launched a set of proposals in Bahrain. These covered: power units, costs, revenues, sporting and technical rules and regulations, and governance. No details were provided to the public, teams being sworn to secrecy until they had been thrashed out. Interestingly, they were billed as ‘take it or leave it’.
We are not concerned with the commercial and financial, or the governance issues here, however important they may be. The key proposal objectives that concern a reader of Racecar Engineering are the following: ‘The PU must be cheaper, simpler, louder, have…
