Market and advertise your small business online

Internet marketing can be a fantastic tool – if you use it effectively. Nik Rawlinson delves into the world of pay-per-click

Promoting your product or service is a serious business. Large organisations have whole departments dedicated to the task, staffed with marketing experts and following the latest trends on every social and advertising network. Many work with external creative agencies, and have the kind of budget that justifies a dedicated account manager at each outlet. For smaller businesses it’s a different story. In this sector you usually need to manage your own advertising spend, decide for yourself how to allocate it across diverse networks and different markets, and even design your own ads. Knowing where to direct your efforts can be confusing to begin with, and a little bit of trial and error when you’re starting out is inevitable. However, understanding how the various options compare and what they might cost will go…

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PC Pro (Digital) - 1 Issue, September 2024

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