Foldables fail to find pocket space

Six years on, foldables remain a marginal luxury – and price cuts might not help

The recent launch of the Samsung Galaxy Z Fold6 (see p72) was a stark reminder that foldables aren’t exactly cutting-edge technology any more. First launched in 2019, and after five generations of refinement, folding phones are still an expensive niche that will account for a mere 1.5% of smartphone units sales in 2024, according to analysts TrendForce. Experts suggest several reasons why foldables have so far failed to woo consumers, not least their premium price. But the cheaper foldables now breaking into the market could do more harm than good for the technology’s long-term prospects. Disappointing start Industry analysts say that foldable phones haven’t delivered the sales manufacturers such as Samsung had hoped for. “Unfortunately, it’s failed to live up to expectations,” said Ben Wood, chief analyst with CCS Insight, of foldable technology. “In…

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PC Pro (Digital) - 1 Issue, September 2024

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