Hyperpersonalisation: The perfect service for every customer

The first rule of business is to give the customer what they want. Steve Cassidy explores the technology that lets you do just that

Move over mail-merge: simple personalisation techniques such as pasting people’s names into emails are old hat. Hyperpersonalisation is about learning as much as you can about a person’s behaviour, interests, activities and so on, and dynamically tailoring your digital offering to give them the perfect experience they didn’t even know they were looking for. Now, since you’re reading PC Pro, there’s a pretty good chance that you’re coming to this topic from an IT perspective. And that’s fine, because hyperpersonalisation is absolutely an IT function, and even brings AI into the equation as we’ll see. However, hyperpersonalisation is primarily to do with marketing and customer relations, and implementing it isn’t solely an IT project. As is often the case with these 21st-century trends, this isn’t a single product you can deploy,…

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PC Pro (Digital) - 1 Issue, October 2024

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