View from the Labs

Generative AI is making its way into workstations, and creatives should grasp the opportunities that the technology will bring

This month’s Labs provided our first foray into testing workstation performance for AI inferencing. Right now, this is a tentative workload on local systems, with most generative AI being processed remotely via services such as ChatGPT, Google Gemini and DALL-E. But creatives who aren’t already experimenting with using these tools in their work should be – in part out of concern that AI will make their jobs obsolete, but also for positive reasons. By getting on top of the technology, and incorporating it into your own work practices, you might just enhance your workflows and explore new creative areas. Online image generation services such as DALL-E make heavy use of GPUs, and even more will have been employed to create their AI models in the first place. But those GPUs are…

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PC Pro (Digital) - 1 Issue, October 2024

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