AVIRA PRIME

Matching or outperforming the biggest names in AV, Avira Prime is worth spending money on

1st YEAR PRICE 5 devices, £43 (£52 inc VAT) from avira.com RENEWAL PRICE 5 devices, £76 (£91 inc VAT) from avira.com RETAIL PRICE Not available German brand Avira kept going as its own company until 2021, at which point it was sold to an investment company and then the internet security firm Gen Digital, which was formed when Avast and NortonLifeLock merged. Unlike AVG, Avira continues to use its own malware detection engine and is an independent, distinct product. In fact, it did slightly better than Avast in the latest tests from both AV-Test and AV-Comparatives, though the margins are very fine. Sadly, SE Labs didn’t include Avira in its latest round-up, but two data sets are sufficient to make a fair assessment of the service. Avira’s performance was the…

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PC Pro (Digital) - 1 Issue, March 2025

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