JON HONEYBALL’S HOT TAKE ON CES 2025

A visit to CES is always worth the time, effort and cost, because you’ll see an entire planet’s worth of IT thinking, dreaming and sheer desperation laid out in front of you

This year, the world was clearly, if slowly, moving from the “AI with everything” we saw last year. Then, AI felt like a slap-on marketing tag, but many firms are making real progress in justifying the moniker. The one big winner, of course, is Nvidia. A new range of graphics cards promises multiplier levels of speed increases. Although some accuse the company of “cheating” by using inferred frames to bump up the frame rate, it’s hard to argue when you see the demos. For me, though, Nvidia’s Project DIGITS was the high point of CES 2025. Although it isn’t yet a shipping item, it promises to bring true supercomputer levels of AI performance at a petaflop of speed to the desktop of any researcher or AI fiddler, for a cost…

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PC Pro (Digital) - 1 Issue, March 2025

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