DELL’S NEW STRATEGY AND LAPTOPS

TIM DANTON

Farewell old friends. I refer, of course, to Dell’s XPS, Inspiron, Latitude and Precision brands, which have been sacrificed on the Apple-esque altar of simplicity. Now you have to pick between Dell, Dell Pro and Dell Pro Max ranges, each with the choice of Base, Plus and Premium options. So perhaps not quite Apple-esque simplicity. So, what does it actually mean? Plain Dell, equivalent to ye olde Inspiron, is for value buyers. Unless you choose Dell Premium, which is basically the XPS range. Dell Pro is basically a rebadged Latitude range, so you get more manageability features for business rollouts. And Dell Pro Max is the new name for workstation-class products, previously known as Dell Precision. Aggravatingly, Dell wasn’t at CES, so I couldn’t get my hands on the nine…

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PC Pro (Digital) - 1 Issue, March 2025

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