In the past, some computer firms looked to create machines for the masses. Others sought to produce systems aimed at businesses. But Atari, hot on the heels of a string of arcade hits and the VCS/2600 console, decided its first home computer would be aimed at a younger audience so, as well as considering what would go inside, its creators paid great attention to producing a headturning, child-friendly design.
This was unusual. Most companies believed that games devalued computers – Sir Clive Sinclair was well known to dislike them and preferred people to be productive. Atari, however, could see why people would want to enjoy games. “Play all of your favourite computer games in dynamic colours, sound and amazing graphics,” its adverts shouted.
To attract kids to the product, Atari opted for…
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PC Pro (Digital) - 1 Issue, July 2024