Battle of the ecosystems

There’s no disputing that Apple is the king of the ecosystems, but its rivals are battling hard to catch up

If you already own an iPhone or a Mac, it’s a safe bet that you’ll buy an iPad if you’re after a tablet. That’s because Apple has worked consistently over the past 15 years not only to ensure that its products work seamlessly together, but to support them with an ecosystem of software and services that make people’s lives easier. And tougher, if they ever choose to leave. Here we provide a rundown of what Apple does, and how some of its rivals are trying to do the same. Apple There’s a Matrix-like feel to Apple’s ecosystem. Take the shiny metal pill and slip into a comfortable life. One where you can start an email on an iPad and finish it on your MacBook (Apple calls this feature Handoff), while…

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PC Pro (Digital) - 1 Issue, January 2025

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