Google’s lost: call off the search party

AI alternatives to search pose an enormous threat to Google and the entire web publishing model

Barry Collins is worried he’s becoming something of an AI fanboy. Send human contact to barry@mediabc.co.uk. @bazzacollins If you read the news on p10, you’ll see the US Department of Justice is plotting novel ways to tear Google asunder. How best to hobble Google? Leave it be. It’s doing a stand-up job of sinking the business all by itself. A huge proportion of Alphabet’s revenue comes from Google search. In Q3 2024, about 57% of Alphabet’s $77 billion revenue came from search – down from the 80% or more it used to be, but still far more than YouTube, cloud or any other revenue streams. To put it plainly, search is the business they don’t want to screw up. Yet screwing it up is precisely what they’re doing, predominantly at…

You're reading a preview of

PC Pro (Digital) - 1 Issue, December 2024

DiscountMags is a licensed distributor (not a publisher) of the above content and Publication through Zinio LLC. Accordingly, we have no editorial control over the Publications. Any opinions, advice, statements, services, offers or other information or content expressed or made available by third parties, including those made in Publications offered on our website, are those of the respective author(s) or publisher(s) and not of DiscountMags. DiscountMags does not guarantee the accuracy, completeness, truthfulness, or usefulness of all or any portion of any publication or any services or offers made by third parties, nor will we be liable for any loss or damage caused by your reliance on information contained in any Publication, or your use of services offered, or your acceptance of any offers made through the Service or the Publications. For content removal requests, please contact Zinio.