“As many PC Pro readers will attest, the danger to becoming a fixer is that it becomes addictive”

While a Microsoft Retail Pro desecrates a beatified pensioner, two genuine experts illuminate positive sustainable practices at Back Market

Microsoft’s ExpertZone is a retailer’s resource packed with interactive training elements. It’s all here: Surface, Windows, Xbox, Azure, all tailored to enhance the retail experience in order to sell more product. The last time I mentioned ExpertZone (see issue 328, p114), I used approved Microsoft sales tactics while two people attempted to acquire a laptop (for no cost) from our shop to flog it for vast profit. Who could foresee that stealing things to make vast profits would become the business model that launched AI into the mainstream? Today, Microsoft is keen for its ExpertZone trainees to help claw back some of the $10 billion it sunk into OpenAI. I took the Copilot 2024–25 ExpertClass as I wanted to discover how I should “officially” sell AI to my customers. The approved Copilot sales…

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PC Pro (Digital) - 1 Issue, August 2024

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