DRIVING FORCE

BRAMAN AUTOMOTIVE MARKS 50 YEARS IN BUSINESS AND SETS ITS SIGHTS ON 50 MORE

JUDY ALEXANDRA DIEDWARDO

Norman Braman—the Philadelphia-born son of immigrants turned billionaire businessman—established his eponymous luxury auto company on Miami’s Biscayne Boulevard in 1975. Now the Braman Automotive group includes more than 20 dealerships across Miami and Palm Beach County that represent the world’s most prestigious brands, such as Porsche, BMW, Audi, Bentley, and Rolls-Royce. “Operating a business that bears your name creates a unique responsibility, even more so when you live in the community where you operate,” explains Norman, who now shares the helm of his automotive empire with grandsons Alex Shack and Brian Shack. “The experience we create for our customers is a reflection on me personally, and I’ve always believed that your name and reputation are the most important things—including how much money you have in the bank.” Norman’s leadership extends…

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Palm Beach Illustrated (Digital) - 1 Issue, March 2025

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