A Campfire Idea That Became Reality

Sitting around a campfire in 2023, surrounded by the wilderness, I had an idea that would combine my love for hunting with the ever-growing world of technology. As the flames flickered and conversations drifted between memorable hunts and the challenges we face in the field, it struck me: the hunting industry needed a way to embrace the modern world.

Jannie Le Roux

That’s when My Trophy Room was born, a mobile App designed to bring technology to the heart of hunting and fishing. A mobile App is a software application designed to run on smartphones, tablets, or other mobile devices, providing specific functionality or services, often tailored to the device’s features like touchscreens, cameras, and GPS. We are, after all, in the age where a mobile phone, tablet, or watch is in the palm of your hand almost 24/7, with at least three to four hours a day of device interaction. The idea was simple: create a private, digital logbook where hunters and anglers could document their achievements and memories. But as I thought about it more, I realised it could be so much more than just a logbook. It could be…

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On Target Africa (Digital) - 1 Issue, January 2025

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