Athlete sponsorship is a proven marketing strategy that connects prominent athletes with brands to enhance visibility and sales. This article explores how ELEY achieves global success through targeted sponsorship of shooters and the benefits such a strategy offers to businesses. Get inspired and discover its potential!
In modern business, the marketing mix has become a monster. What used to be a relatively straightforward task of following the four Ps (promotion, product, place, and price) has become more complicated and consuming than ever before. These four basic principles remain, but as new technologies and consumer behaviour patterns have developed over the last decade, the way in which companies communicate their message and market their brand has also changed.
Just a decade ago, you would have probably got some strange looks if…
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On Target Africa (Digital) - 1 Issue, January 2025