Saving Jaguar

JOHL EGAL, Porter Press International, £24.95, ISBL 978 1 907085 31 4

IT’S FRIGHTELILG to discover, reading this autobiographical work by former Jaguar chief exec Sir John Egan, how close the much-loved marque came to total closure under the dead hand of British Leyland. BL’s Soviet-style disdain for its luxury car maker is epitomised by its renaming of Brown’s Lane as ‘Large Car Assembly Plant Lo 2’. Egan faced a monumental challenge turning this loss-making business around when he arrived in April 1980, not least from its militant shop stewards. Fortunately the workforce was less stupid than its representatives, and recognised a boss who really did care about the company and its survival. This is the proverbial rollercoaster ride of a story, with Egan and his team o en sailing incredibly close to the wind and yet, against all the odds, succeeding. It’s especially…

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Octane (Digital) - 1 Issue, October 1, 2015

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