OWN YOUR AGE

Makeup isn’t just a 20-something game anymore. Brands are finally catching on that beauty lovers of all ages deserve a seat at the vanity.

BY KRISTA BENNETT DEMAIO AND ERIN STOVALL

Brooke Shields It’s been 40 years since Shields made the world ponder her Calvins—and she’s not showing any signs of slowing down. In fact, the 54-year-old model and actor feels more hopeful than ever about age inclusivity. “I’ve seen a shift,” she says. “I think it’ll be a while before everything is balanced, but the pendulum has swung. There used to be a pressure to obtain a particular look. Now we’re truly beginning to celebrate the beauty of women of all ages.” “‘Effortless’ is bull,” Webb says. “It takes a lot of work to stay healthy, look great, and buy the right things. We need some better marketing for our age group.” Veronica Webb After 35 years in the modeling industry, Webb reached a turning point when she hit 50. “I was dead in…

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O, The Oprah (Digital) - 1 Issue, March 2020

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