WITH social media firmly entrenched into everyday life – even journalists regularly quote tweets in news stories – it’s now becoming a big part of CEO life.
The benefits for an organisation, and for its leader, of being more visible on social networks are many; surveys report organisations that are ‘social’, and transparent, are more highly regarded.
A social leader shares stories, joins conversations and has the opportunity to connect with a larger audience, and engage with customers, stakeholders and employees, as well as future employees.
According to a recent study, CEO ‘sociability’ has more than doubled in just five years. PR firm, Weber Shandwick began tracking the social activities of chief executives back in 2010 and has found that in 2015, 80 percent of the chief executive officers of the world’s largest…
You're reading a preview of
NZBusiness+Management (Digital) - 1 Issue, November 2015