NZBusiness+Management (Digital)

NZBusiness+Management (Digital)

1 Issue, November 2015

SIX KEY LEARNINGS ON SUSTAINABILITY

Air New Zealand recently unveiled its industry leading sustainability framework. Rachel Brown outlines the six key learnings she took from the initiative.
SIX KEY LEARNINGS ON SUSTAINABILITY
Recently Air New Zealand unveiled its industry leading sustainability framework to business leaders. Here are our six key learnings from the unveiling. 1. Sustainability means the environment, society and economics. Sustainability is often misunderstood as meaning exclusively looking after the environment but it’s the integration of environmental, social and economic value. This misunderstanding leads to key communication challenges that sustainable businesses need to overcome: • Business growth isn’t negative so long as it’s linked to positive outcomes for society. • A misconception that sustainability has a financial cost for business. 2. Air NZ is planning to demonstrate the value between growth and improved outcomes: Here are some of the ways the company will do that: • Financial value: reducing waste lowers costs (for business and society) and savings can be reinvested into the business. • Business…
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NZBusiness+Management (Digital) - 1 Issue, November 2015

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