When was the last time you left a shop or a service feeling truly disappointed? Maybe your salad wasn’t fresh, your coffee was cold, the person serving us was grumpy and rude, or perhaps your car didn’t come out of the carwash clean enough. At times like these, when we’ve spent our money on something we wanted or needed and it didn’t deliver, we’re left feeling dissatisfied and frustrated.
Today, businesses simply can’t afford to create unhappy customers. With increasing options and a saturated marketplace, they’ll simply go elsewhere.
As a customer yourself, you know all too well how much product or brand perception matters.
Customer perception is so important because their views have a direct impact. If customers have a good, personalised experience and come to value a business based on factors…
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NZBusiness+Management (Digital) - 1 Issue, November 2015