EMPLOYING A PROFESSIONAL PROOFREADER: IS IT REALLY NECESSARY?

PATRICIA BELL STATES THE CASE FOR EMPLOYING A PROFESSIONAL PROOFREADER TO REVIEW ALL YOUR BUSINESS’S WRITTEN WORK BEFORE IT’S RELEASED.

You’re a business that prides itself on communicating effectively to its clients and prospects. You produce brochures, flyers and other written marketing material. Your website is a major component of your communications plan. Your company produces some or all of the following: proposals, reports, spreadsheets, business documents, articles for publication, tables, newsletters (including email newsletters) and letters. Any of the above apply to you? Yes? Then let me ask you another question: Have you employed a professional proofreader to review all your written work before it is released? Many of you will have answered ‘No’ to this question, probably for one (or more) of the following reasons: 1. Why pay a professional proofreader when a colleague/myPA/a friend will do it for free? 2. I use spell check. What more do I need? 3. My…

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NZBusiness+Management (Digital) - 1 Issue, November 2015

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