The Duchess of Sussex, 43, announced last week that she was launching a new business, As Ever, which would weave together everything she "cherished", including food, gardening and entertaining.
Her new website, which so far only includes a link to the Instagram page and an option to subscribe to updates, uses a full-screen picture of Meghan running through a field barefoot with their young daughter, Princess Lilibet. According to royal expert Duncan Larcombe, the image of Lilibet - albeit not showing her face - likely came as a surprise to many royal watchers, and could trigger alarm bells for Harry.
"Given Harry's views on publicity, fans were probably shocked to see Lilibet again so soon," he told new. "If Harry could wave a magic wand, I think he'd want a world where his children would never be recognised or seen as public property in any way, because he hated that himself. He's wrestled with it his whole life.
"But Meghan is building a brand, and that is somewhat at odds with a life out of the limelight, so this is where alarm bells might start to ring down the line for Harry.
"She's sharing their children tentatively, but it's a very big deal because it's a tap they won't get to turn off. When their children are young adults hanging out in Hollywood, they'll be gazing into cameras left, right and centre, because the royal thing won't go away.
"The royals are famous before they're born, they're famous all their lives, and they're famous after their deaths. Their celebrity never fades."
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Harry, 40, spoke candidly about his intense fears for his family in a chat late last year, referencing his own difficult childhood and how he witnessed his mother, Diana, Princess of Wales, living in an intense spotlight up until her tragic death in 1997.
In an earlier conversation with actor Dax Shepard on the Armchair Expert podcast, Harry said being born into the royal family meant "you inherit every element of it without choice", and that he wanted to "break the cycle" of pain and suffering that comes with being a part of "The Firm".
"I don't think we should be pointing the finger or blaming anybody," he said. "But certainly when it comes to parenting, if I've experienced some form of pain or suffering, because of the pain or suffering that perhaps my father or my parents suffered, I'm going to make sure I break that cycle so I don't pass it on, basically."
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Since their births in 2019 and 2021, we've only seen Prince Archie, five, and Princess Lilibet, three, on a handful of occasions, but glimpses are becoming more frequent.
The Sussexes' official Christmas card last year featured the little ones, photographed from behind, walking into the open arms of their mum and dad. They also appeared (with faces not shown) in Meghan's video tribute to her rescue dog, G...