Scaring off ghosts

Ghosting may be an inevitable downside of today’s digital dating scene, but some apps are fighting back. This year, the dating app Snack, aimed at the younger, TikTok-using generation, introduced features to deter ghosting. Frequent offenders can be reported and the visibility of their profile reduced as a result, with the aim to “bring some basic manners and decency to the dating app game”, according to Snack. And in 2019, Bumble launched a fleet of pedicabs in New York City emblazoned with the slogan “NO GHOSTING ON BUMBLE”, as part of a campaign to nudge its users to be more upfront when the spark fizzles out.…

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New Scientist (Digital) - 1 Issue, 23-Apr-22

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