The Indianapolis 500 is the premier automotive spectacle. It is seen by more people and involves more money than any automobile race in the world. It symbolizes the essence of Americana, and because it does, the people, organizations and products associated with the race acquire an instant credibility in the eyes of millions. For an automobile manufacturer with something new to offer, the pace car is the perfect rolling advertisment.
This year, Pontiac chose to spotlight its turbocharged Trans Am. They admit to toying with the idea for the past couple of years but decided to wait for the obvious identification associated with turbocharged race cars and America’s first mass-produced turbocharged high-performance V-8 passenger car. It is an unspoken but obvious consideration that the first such engine in a passenger car…
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MotorTrend (Digital) - 1 Issue, November 1979