ROADSIDE

BY JACK R. NERAD

TRUCK OF THE YEAR, VOLUME III You don’t have to be a marketing major to realize that compact pickup trucks and sport/utility vehicles are capturing a significant part of what is called the ‘Tight vehicle” market these days. All you have to do is look in the streets. About one third of the new vehicles purchased this year will be trucks, and the percentage is rising. In a lackluster new-vehicle market, trucks in general and sport/utilities in particular are one of the few remaining bright spots. There are several reasons for this phenomenon. One is strictly a question of affordability. The compact truck market is so hotly competitive that the base versions can be had for a song (and maybe a quick tap dance). If hauling around six passengers isn’t high on your…

You're reading a preview of

MotorTrend (Digital) - 1 Issue, January 1991

DiscountMags is a licensed distributor (not a publisher) of the above content and Publication through Zinio LLC. Accordingly, we have no editorial control over the Publications. Any opinions, advice, statements, services, offers or other information or content expressed or made available by third parties, including those made in Publications offered on our website, are those of the respective author(s) or publisher(s) and not of DiscountMags. DiscountMags does not guarantee the accuracy, completeness, truthfulness, or usefulness of all or any portion of any publication or any services or offers made by third parties, nor will we be liable for any loss or damage caused by your reliance on information contained in any Publication, or your use of services offered, or your acceptance of any offers made through the Service or the Publications. For content removal requests, please contact Zinio.