KTM Acquires Majority Stake in MV Agusta

Things are shaking up at MV Agusta — seemingly in a good way.

In September 2022, KTM and MV Agusta signed a commercial agreement that would see the Austrian company take over distribution of MV Agusta in North America, using KTM’s vast dealer network to sell the iconic Italian motorcycles in Canada, the United States, and Mexico. At the time, there was no mention of any other alliance between the two brands. Just over a year later, in October 2023, KTM announced it was “deepening the cooperation with MV Agusta,” by acquiring a 25.1 per cent stake in the company. This deepened cooperation saw KTM take over supply chain management and purchasing for MV Agusta. The purchase of that stock also included a call option, which gives the buyer the right to buy further assets at a predetermined time and a preset price. The…

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Motorcycle Mojo (Digital) - 1 Issue, May 2024

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