Do you ever catch a glimpse of your motorcycle and see yourself embodied by the machine? I do, and I’m happy that we still have an emotional connection to the bikes that we ride — we thrive when we ride the bikes we love, which better our soul. Many of us don’t buy bikes based purely on performance, fuel consumption, or price point. We also heavily factor in the emotional benefit and enrichment they add to our lives. In my opinion, long gone are the days when we felt like that about cars.
When you look at classic cars, you can see personality formed from a piece of metal, as if part of the soul of the creator resonates within the machine. The efforts put into styling, the clean lines, and…
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Motorcycle Mojo (Digital) - 1 Issue, March 2024