SWING TAGS

MR PORTER It was perhaps only a matter of time and now, from November, men’s luxury e-tailer Mr Porter launches its very own label, MR P. A year-round collection of “future classics” will focus on an ‘Essentials’ range of core staples, and there will also be five limited-edition capsule collections every year. These will be trend-driven, seasonal and inspired by a style icon past or present, the first being British painter Lucian Freud. Mr Porter says the design process for MR P. is guided by the maxim: Easy pieces. Smart details. Enduring style. It’s also the result of customer insight gained by servicing more than 600,000 shoppers in the seven years of Mr Porter’s existence. The launch collection includes 53 items across ready-to-wear, including 24 Essential styles available year-round and…

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Men’s Style Australia (Digital) - 1 Issue, Issue 74

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