Chopard, primera casa de lujo en utilizar un acero 80% reciclado

La manufactura ginebrina Chopard se convertirá en la primera firma del sector del lujo en utilizar acero reciclado para sus relojes. A finales de 2023, Chopard utilizará Lucent Steel para la producción de todos sus relojes de acero, incluidos los brazaletes y las cajas. Este material se fabrica con una tasa de acero reciclado de al menos el 80%, y la intención de la casa es alcanzar al menos un 90% de acero reciclado para 2025. Este compromiso permitirá a Chopard reducir significativamente la huella de carbono de su acero. Ya en 2019 se comenzó a utilizar el Lucent Steel con el icónico reloj Alpine Eagle, fabricado con un 70% de acero reciclado. Para refrendar su compromiso, Chopard se ha convertido en la primera casa del sector del lujo en…

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MDT (Digital) - 1 Issue, no. 104

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