Ducati break a billion

Brand bag 10 figure earnings for the third successive year

Ducati capped off 2024 by surpassing the €1 billion revenue mark for the third year on the trot. The Italian brand, who are owned by Audi, finished the year with €1.003 billion in earnings, slightly down from 2023’s €1.065 billion – despite facing a struggling global landscape marked by significantly reduced demand for new machines. The company’s operating profit stood at €91 million, corresponding to a 9.1% profitability margin – again just shy of 2023’s numbers, where 10.5% was achieved. Ducati CEO Claudio Domenicali said: “We enjoy a solid financial base that allows us to continuously and significantly invest in research and development, innovation, and racing competition, while continuing to strengthen the uniqueness and prestige of our product range.” The company delivered 54,495 motorcycles globally in 2024, down from 58,224…

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MCN (Digital) - 1 Issue, 26 March 2025

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