MCN (Digital)

MCN (Digital)

1 Issue, 3 January 2025

‘Premium was never the plan’

CEO of Zero Motorcycles discusses ambitious plans for affordable range of new electrics
‘Premium was never the plan’
CEO of Zero Motorcycles, Sam Paschel has spoken to MCN about the Californian electric firm's ambitious new plans to bring six more bikes to market in the next two years, all priced under €10,000. The first of these machines arrived in November 2024 at the EICMA trade show in Milan and consisted of a £3710 XB and £5410 XE lightweight road legal off-road duo, built in partnership with Chinese firm Zongshen. They were showcased alongside a Neutrino concept, reminiscent of Honda's £3899 MSX125 Grom. “We spent 18 years and have accumulated 180 million consumer miles under the tyres of Zero products,” Paschel told MCN. “The ambition was never to just start and end in the premium space, it was that once that technology was perfected, we would bring it into…
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MCN (Digital) - 1 Issue, 3 January 2025

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