MAXIM New Zealand (Digital)

MAXIM New Zealand (Digital)

1 Issue, March 2021

AERIAL COMMUTING

To avoid the city’s crushing traffic, São Paulo’s elite turn to a growing fleet of helicopters...
AERIAL COMMUTING
São Paulo is not only Brazil’s largest city, it’s also the country’s financial centre, not to mention the economic heart of South America. As a result, people have flowed into the city, pushing its population beyond 12 million (including suburbs, the area is home to around 20 million). There are some six million vehicles on the road, one for every two people, which turn the city into a veritable parking lot. On Friday evenings, rush-hour traffic jams can reach 110-plus miles in length and, on the worst days, even extend to 180 miles. While sitting in traffic for hours a day may be unavoidable for the masses, São Paulo’s elite are barely affected. Instead of driving, the city’s wealthiest ascend to rooftops, where they are plucked up by a growing fleet…
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MAXIM New Zealand (Digital) - 1 Issue, March 2021

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