Could Apple take on Nvidia with a standalone graphics card?

The Mac’s integrated graphics are excellent for most people, but Mac Pro users need more.

BY THIAGO TREVISAN

If you’re fully immersed in the Apple ecosphere of products, you may not have noticed a big trend that’s happening with computing. No, we’re not talking about artificial intelligence, though that is the hot trend. It’s something that’s actually tied to AI development: graphics cards. You might typically associate graphics cards with gaming and other video-focused pursuits, but AI has had a major influence on graphics card sales. The tech involved can handle AI’s large-scale calculations well. Because of that, Nvidia, perhaps the largest player in the graphics card market, has seen its products’ popularity explode. Apple has had success with its M-series chips for its Macs and iPads. When the M1 debuted, it demonstrated impressive gains over the Intel processors it replaced, and each new M chip continues to show remarkable…

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Macworld (Digital) - 1 Issue, April 2025

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