Retrouver des couleurs

PHILIPPE BIDALON

Malgré le formidable élan de l’agriculture biologique, la filière vin souffre. Six millions d’hectolitres sont partis en distillation l’an dernier et une centaine de milliers d’hectares vont être arrachés, soit près de 15 % de la surface totale. La faute au désamour qui frappe le sang de la vigne en France : moins 70 % en soixante ans – les rouges étant les plus à la peine. Pour conjurer ce sort, les initiatives se multiplient. Comme, pour recouvrer la faveur des palais féminins et des milléniaux, réduire le taux d’alcool, casser les codes de la consommation. Ou relancer la production de blanc. De quoi redonner des couleurs à notre viticulture ?…

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L'express (Digital) - 1 Issue, No. 3808

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