HOW TO SAVE (ACCESS TO) A RIVER PART II: ORGANIZATIONS AS ROLE MODELS

In this column, Priscilla talks about the role that organizations, non-profits, and businesses play as advocates for access, and how we can, in turn, support them.

By Priscilla Macy

Advocacy cannot happen alone or in isolation, and it takes many people to really affect change. Organizations, non-profits, and businesses are often essential to inspiring sustainable change as they generally have more resources and influence than an individual or a small group, and, as a result, have an increased ability to influence and communicate with large audiences. The outdoor products industry is globally quite large, but many companies work hard to remain connected to the folks who buy their products. They remain authentic by representing our style, our views, and what is important to us. A brand’s mission and ethics may become an integral part of why we buy, but they can have a much broader impact. Maybe the most well-known company in this category is Patagonia - who has made…

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Kayak Session (Digital) - 1 Issue, Summer 2020

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