Fast forward 2,400 years since Aristotle’s observations, where Maja Djordjevic finds herself imitating the imperfect, flawed aesthetic of primitive computer screens in her vibrant, energetic images. Painted entirely by hand, using thick and glossy layers of enamel paint, her work carries a sense of urgency to create completely, unrestricted by traditional standards. Not depicting life as she sees it directly, but as she used to interpret it on her computer screen while growing up in Serbia in the 2000s, she is turning the tables and using the heavily pixelated digital images as a reference to her work.
Connecting with Generation Y worldwide, her work brings back memories of a not-so-distant past when MicrosoftPaint or similar software was the primary tool to explore creative, computer possibilities, but also, question social norms and test the tolerance of her surroundings. Providing an endless source of art materials and the limited, and, at that point, unheard aggregate of functions, this software and moment in time was a key to an army of young artists exploring the art world. Maja Djordjevic is here to prove it, with her wicked visuals taking over the world from Belgrade, Athena and London, all the way to Miami and LA.
[https://magarticles.magzter.com/articles/12940/419083/5e57ce0531857/1582812543954.jpg]
Sasha Bogojev: How did you develop this unique aesthetic?
Maja Djordjevic: When I was a child, while most kids were engaged in various activities such as sports, languages, and music, I was solely interested in drawing and painting. I attended art school since the age of seven until I enrolled in the Design High School, Department of Industrial Design and Interior; but deep inside, I felt like a painter, so I continued my education at the Faculty of Fine Arts in Belgrade, Department of Painting, where I finished my graduate and master studies. Everything went very smoothly.
Do you remember when you started using the pixelated interface as the base for your work?
Of course! I started to draw in Microsoft paint when I was in elementary school. My classmates and I used to gather around someone’s computer and compete for who would be better at drawing a castle, dinosaur, the universe, a magic cat or an upside-down boat while using as many tools as Paint had to offer.
[https://magarticles.magzter.com/articles/12940/419083/5e57ce0531857/1582812543718.jpg]
Many years later, during my graduate studies, I started to make doodles in Paint and keep my visual diary in that way. Somehow, I found this easier as opposed to getting all my materials out and preparing for work, by which time my inspiration could have been already gone. I also must admit that, back in those days, I spent a lot of time surfing on my computer. The university I studied is very traditional, meaning that if your major is Painting, you have to paint oil on canvas; however, I found it amusing to connect my visual diary with it. This is how I came up with the idea of painting a screen picture in a traditional way.
What attracts you to such a raw and unrefined aesthetic?
Precisely that rawness. It immediately brings me back to my childhood: Sega, Paint, Space Invaders and all arcade games. This is what we get.
Although they all appear very digital, the works are actually fully hand made, right?
Completely handmade. This is what excites me about my work. I paint pixels by hand, using only a brush and looking at the screen picture, without the help of tapes, projectors or standstills.
What type of materials do you use, and how much of the process is actually digital?
There are two distinct processes in my work. The first one involves maintaining a diary by drawing doodles on my computer, phone or tablet, and I find that really amusing. I draw my girl in all sorts of situations, be they sad, happy, loving, shocking, joyful, perverse or beautiful, and I try to show them in the most bizarre way, with the goal of ultimately making myself laugh. I must say that I am quite successful at that. The second process is painting the very same digital image on canvas, using enamel paint. I chose enamel paint as a medium because it helps me achieve a high level of glow that is comparable to the screen itself. Okay, I am aware that enamel is highly toxic; however, it is the most suitable for achieving such an effect – that’s why I never paint without a mask. On top of that, there is the pain in my back and my knees given that everything needs to be painted on the floor because of the enamel itself and its slow drying process. It can take up to 24 hours for just one layer to dry. As I mentioned already, pixel by pixel. I strive to make them look as precise as possible, although, I love every single imperfection as well.
My greatest satisfaction is when, after some time, I put the very same canvas (usually in a large format) upright and that small digital image becomes alive.
[https://magarticles.magzter.com/articles/12940/419083/5e57ce0531857/1582812543866.jpg]
Where does the main character, the naked woman, come from, and does she stands for anyone or anything?
Besides the above-mentioned dinosaurs, fairies, and cats, as children, we used to draw the things boys and girls have under their clothes. It amused us a lot, despite the feeling that we were doing something terrible and forbidden. Paint gave us the possibility to delete everything with just one click in case our parents entered the room. It’s not quite the same as drawing on a piece of paper – it was much more difficult for our parents to uncover us.
[https://mag...