Supermarket perspective

In early February, Countdown introduced Unwrapped, its new plastic-reduction trial. For 10 weeks, produce aisles in Ōrewa, Ponsonby and Manukau stores are seeing a steady stream of paper bags and a halt to their plastic counterparts. It’s a fledgling test that, on the back of customer feedback, will help steer the supermarket giant towards a more sustainable shopping experience. We spoke to Kiri Hannifin, Countdown’s General Manager of Corporate Affairs, Quality, Safety and Sustainability, to discuss the trial. What were some of the biggest challenges you had to overcome to make this trial happen? Some of the key challenges were ensuring we had workable packaging alternatives for such a diverse range of produce and, also, finding alternatives to plastic produce bags for customers. However, this is a test so we…

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Interior (Digital) - 1 Issue, March / May 2020

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