826 Valencia: Tenderloin Center

San Francisco, California

How does this space differ from the original 826 Valencia? We wanted King Carl’s Emporium to feel like you were stepping into an old department store. There isn’t much retail in the Tenderloin District, so we wanted to offer a range of daily-use products with a whimsical twist (e.g., lip balm is Unicorn Horn Polish). Because the Tenderloin neighbourhood is very ethnically diverse, we thought that the theme of a travelling royal pufferfish could include items and experiences from many different cultures around the world. We also honoured these populations by putting the motto ‘set forth and explore’ on the windows in eight different languages. While we were creating a storefront that would also serve as reception for our programming, we wanted to positively activate the street and considered greater…

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Interior (Digital) - 1 Issue, December 2019 / February 2020

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