Jackalope Hotel

Winner Best Identity Design Designer Fabio Ongarato Design Ongarato Design Location Mornington Peninsula, Victoria Jury comment — With overtones and undertones of Donnie Darko hovering inevitably around the design, the identity collateral of Jackalope represents an ambitious and boldly coordinated, highly integrated relationship to the interior and venue it supports. The designers have managed to marshal and occupy multiple channels of attack to create an identity that cascades from supergraphics, environmental wayfinding, door signs and other placards to menus, paper collateral, typography and uniforms. The supergraphics in particular highlight the main building, creating a moment of intensity. As the identity reveals itself through the visitor’s experience, it’s evident there is an overall inventiveness to each layer of the graphics. As a highly integrated, carefully considered overall experience, Jackalope is a…